What is SugarCRM

CRM is a system which:

  • Manages a company’s interactions with current and future customers
  • Performs core corporate activities, enhances customer experience and helps to augment a more efficient corporate image
  • Facilitates company-wide integration of information systems covering all (or most) functional areas for managing the customer of a business

In its simplistic definition, a CRM is an integrated software solution used to manage the company’s customer information and interactions. CRM systems aim at using technology to improve the following:

  • Automate & Synchronize Sales
  • Campaign Management
  • Customer Relations Management
  • Customer Service
  • Data Management
  • Flexibility & Customization
  • Integrated Analytics
  • Integration of Technology/Software
  • Marketing
  • Mobile Access
  • Opportunity Management
  • Organization
  • Project Management
  • Relationship Management
  • Remote Access
  • Sales & Marketing
  • Technical Support​


CRM is essential to every company; it improves sales, services, quality, and support. CRM can be taught and used to its maximum potential when you make the choice to work with Apptuate.

What is SugarCRM?

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